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My First Million

The Simplest Way To Make $1,000,000 Isn't Starting A Business (it's working in one of these 10)

March 11, 2026
The Simplest Way To Make $1,000,000 Isn't Starting A Business (it's working in one of these 10)

Episode Summary

AI-generated · Apr 2026

AI-generated summary — may contain inaccuracies. Not a substitute for the full episode or professional advice.

The latest episode of My First Million features hosts Sam Parr and Shaan Puri, joined by John and Jordy from TBPN, to present their annual "Sarah's List." Named after Sam's wife, Sarah, who became a millionaire by joining an already successful company (Airbnb as employee 3,000) rather than founding one, the list highlights companies that are "clear winners" and offer substantial equity upside for employees. The central thesis is that "the simplest way to make $1,000,000 isn't starting a business" but strategically joining one of these established or rapidly scaling ventures, especially in tech.

Each host and guest presents their top picks for companies to join now. Shaan Puri champions Zuru Tech, the third-largest toy company globally, whose founder Nick is expanding into automated home construction with "Dreamcatcher" — an AI-powered system that promises to build homes at "more than 10 times cheaper" than traditional methods due to its manufacturing prowess [11:09]. Jordy advocates for Varda Space Industries, a company manufacturing specialized products like crystals, drugs, and heart tissue in space by partnering with SpaceX, noting its $726 million valuation and ability to put capsules into space and return them, riding the trend of falling launch costs [13:10]. Shaan also touts Suno, an AI music creation app with "300 million in ARR" and a $2.5 billion valuation, predicting it could become a "$50 billion plus company" due to its potential to attract hundreds of millions of users who lack traditional musical talent [20:20, 21:21].

John suggests Semi Analysis, a B2B publication and research firm (employing 50 analysts) that provides deep insights into semiconductor and AI infrastructure, arguing it's "Wire cutter for the richest people in the world" and could evolve into a Moody's-like credit rating and investment fund business [45:45, 48:48]. Sam Parr makes a case for HubSpot, a $14 billion market cap SaaS company doing "$3 billion in revenue," which he believes is undervalued due to an "overblown" "SAS apocalypse" narrative [37:37]. He notes that essential software for SMBs is unlikely to be torn out, even if seat-based models face pressure from AI-driven efficiency. Shaan also presents Harvey, an "AI lawyer" software for law firms, with "$200 million in revenue" from about "a thousand customers," half of which are top 100 US law firms [52:53]. He calculates the market potential in the "tens of billions" as legal work is a "perfect candidate for AI." John's final pick is Send Cut Send, a bootstrapped company with "$100 million in annualized revenue" that lets engineers quickly get custom parts made from CAD files, highlighting its contribution to re-industrialization and speed [61:01]. Sam's bonus pick, Column Bank, founded by Plaid's founder, operates as an underlying bank for fintech companies like Mercury and Ramp, doing $200 million in projected revenue by 2026, with the founder owning 100% of the profitable venture [65:09].

Listeners will gain specific insights into promising companies across various sectors, from hard tech and manufacturing to AI-driven creativity and enterprise software. The episode provides a framework for evaluating high-growth opportunities, emphasizing the importance of strong founders, market tailwinds, and strategic positioning to achieve significant financial upside without necessarily embarking on the arduous path of founding a startup.

👤 Who Should Listen

  • Aspiring entrepreneurs seeking alternative paths to wealth creation beyond founding a startup.
  • Job seekers in the tech industry looking for high-growth companies with significant equity potential.
  • Investors interested in identifying undervalued SaaS companies or emerging hard tech opportunities.
  • Professionals curious about how AI is disrupting and creating new markets in industries like legal, music, and manufacturing.
  • Anyone evaluating career or investment decisions based on long-term market trends and strong founder track records.
  • Founders interested in strategies for brand building and rapid iteration in media or product development.

🔑 Key Takeaways

  1. 1.The "Sarah's List" framework suggests that joining an already winning company, especially one with significant equity upside like early Airbnb, can be a simpler path to wealth than starting a business.
  2. 2.Zuru Tech, led by New Zealand's wealthiest man, is building AI-powered factories for home construction, promising to reduce building costs by "more than 10 times cheaper" than traditional methods [11:09].
  3. 3.Varda Space Industries is manufacturing specialized items in space, leveraging falling launch costs and a multi-decade trend, with founders from SpaceX expertise.
  4. 4.Suno, an AI music creation app, has rapidly scaled to "300 million in ARR" and has a potential market of "hundreds of millions of weekly active users" who can create music without traditional skill [20:20, 21:21].
  5. 5.HubSpot and similar SaaS companies are potentially undervalued in a perceived "SAS apocalypse," offering a buying opportunity at "3x revenue" for essential business software [38:38].
  6. 6.Semi Analysis operates as a "Wire cutter for the richest people in the world," providing in-depth analysis of semiconductor and AI infrastructure and planning to launch an investment fund, mirroring the success of Moody's [45:45, 48:48].
  7. 7.Harvey, an AI software for law firms, is capturing a significant market share by offering purpose-built tools for legal workflows, generating "$200 million in revenue" from about "a thousand customers" [52:53].
  8. 8.Column Bank, founded by Plaid's co-founder, is eating up the banking-as-a-service stack by owning an actual chartered bank and providing API-driven services, acting as an "index" for the fintech industry.

💡 Key Concepts Explained

Sarah's List

A framework for identifying companies that are "clear winners" and offer significant equity upside for employees, making it a simpler path to wealth accumulation than founding a startup. The concept is named after Sam's wife, Sarah, who became a millionaire by joining an already successful company (Airbnb) as an employee.

SAS Apocalypse

A perceived market downturn or overvaluation correction for Software-as-a-Service (SaaS) companies. The episode argues this narrative is "overblown," leading to undervalued opportunities for essential B2B software providers like HubSpot.

Vibe Coding

A term used to describe creating content, specifically music with Suno, by giving it a general mood or description rather than requiring traditional technical skills. This opens up creation to a much broader audience than traditional methods.

B2B Publication in a Technology Boom

A business model exemplified by Semi Analysis, which involves providing highly specialized research, data, and analysis to corporate and institutional clients within a rapidly growing technology sector (like AI infrastructure). Historically, this model has generated significant wealth, akin to early computer magazines or credit rating agencies like Moody's.

⚡ Actionable Takeaways

  • Evaluate career opportunities by identifying "clear winner" companies, particularly in tech, that offer substantial stock packages or equity upside, rather than solely focusing on founding a startup.
  • Research companies like Zuru Tech and Send Cut Send for their roles in re-industrialization and manufacturing innovation, considering their potential for high growth in hard tech sectors.
  • Explore AI tools like Suno to understand the potential for mass-market creativity and consider companies that are pioneering new forms of content generation.
  • Investigate SaaS companies like HubSpot that have robust revenue models but may be undervalued due to market "uncertainty" rather than fundamental risk [41:41].
  • Consider career paths or investments in "B2B publication[s] in a technology boom," such as Semi Analysis, which provide specialized, high-value information to institutions in rapidly growing sectors [50:50].
  • Look for "vertical ones" in the AI space, like Harvey for legal, which are purpose-building tools for specific industries that are ripe for AI-driven transformation.
  • Seek out companies led by founders with "deep deep deep deep experience" in an industry, as their credibility and understanding can provide an "unfair advantage" and a more grounded vision [67:10].

⏱ Timeline Breakdown

00:00Introduction to "Sarah's List" and Sarah's story at Airbnb, making $1M from stock options as employee 3000.
01:01Discussion of how Sarah's $200k stock package 5xed, leading to her first million.
02:02The hosts recall previous successful "Sarah's List" picks like OpenAI (from $100B to $800B valuation).
04:03HubSpot advertisement for a free cheat sheet on making money.
05:05Shaan's first pick: Zuru Tech, the third-biggest toy company, and its new AI-driven home building venture, Dreamcatcher.
07:05Explanation of Zuru Tech's manufacturing genius and the lack of tech in home construction.
08:06Discussion of Zuru Tech's founder's track record in other industries (diapers, hair care) and manufacturing focus.
10:08Bear case for Zuru Tech: demo vs. production, tariffs, and Elon-like founder personality.
11:09Shaan highlights Zuru Tech's "more than 10 times cheaper" home building costs.
12:10Jordy's first pick: Varda Space Industries, manufacturing in space with a $726M valuation.
13:10Details on Varda's manufacturing capabilities for crystals, drugs, tissues, and defense applications.
14:11Varda's rapid progress in launching and returning capsules from space, founder background.
15:12Varda's "anti-hype" approach in the space industry and focus on capabilities.
16:16Discussion on the long-term potential of space manufacturing, driven by falling launch costs from SpaceX and Blue Origin.
17:17Tangent about Elon Musk and Jeff Bezos's passive-aggressive rivalry over rocket launches.
19:19Shaan's second pick: Suno, an AI music creation app with "300 million in ARR" and $2.5B+ valuation.
20:20Suno's market potential, targeting users without musical talent, predicted to be a "$50 billion plus company."
21:21Discussion of Suno's longevity, competition, and depth of features (editor, discovery platform).
22:24Analogy of Suno as the "front door to AI music" similar to ChatGPT for LLMs.
23:24Examples of Suno's magical moments and impact on the music industry.
24:24Spotify's market position relative to Suno and the traditional music industry's use of AI.
26:28John's pick: TrueMed, a fintech company enabling HSA/FSA payments for wellness products.
28:30Explanation of TrueMed's business model as an "index fund for wellness" and its tax-advantaged payments.
29:31Jordy shares his experience as a TrueMed customer with his company Rurora water filters.
30:33Jordy explains the origins of Rurora, motivated by his son's eczema from tap water.
31:33Jordy's background in design and brand, and its influence on TBPN.
33:34The rapid feedback loops of media compared to physical product development.
34:35TBPN's commitment to evolving its brand and leveraging internet's iteration speed.
35:36Sam's story of his first product business (skateboard company) at age 12.
37:37Sam's pick: HubSpot, an undervalued SaaS company with "$3 billion in revenue" and $14B market cap.
38:38Bear case for HubSpot: seat model challenged by AI-driven employee reductions.
39:39Bull case for HubSpot: liquid equity, "option value" if narrative flips, serving small businesses.
40:40The importance of leadership in evolving SaaS companies with AI capabilities.
41:41Monish Pabrai's concept of "risk and uncertainty" and how it applies to SaaS stocks.
42:43The need for SaaS companies to show AI delivering value to customers for continued growth.
43:44Examples of Intercom and Zendesk integrating AI features for significant new ARR.
44:44John's pick: Semi Analysis, a publication breaking down semiconductor and AI infrastructure.
45:45Semi Analysis's business model: "Wire cutter for the richest people in the world," selling models to institutions.
46:46Description of Dylan Patel's encyclopedic knowledge of GPUs and infrastructure.
47:47Semi Analysis's revenue (tens of millions) and future plans (fund, credit ratings), comparing to Moody's.
49:49Importance of Semi Analysis for those wanting to understand the AI industry.
50:50Historical context of B2B publications making fortunes (Felix Dennis, Pat McGovern).
51:52Semi Analysis and TBPN challenging traditional media/research institutions.
52:53Shaan's pick: Harvey, an AI software for law firms, with $200M revenue and $8B valuation.
53:54Legal work as a "perfect candidate for AI," Harvey's bespoke workflows for law firms.
54:54Harvey's market potential in the "tens of billions" for vertical AI solutions.
55:56Lawyer's perspective on Harvey's product progress and potential competition from labs.
56:58Discussion with John Quinn (Elon's lawyer) about potential for "100x more litigation" with AI.
57:58John Morgan (Morgan & Morgan) anecdote on chasing money.
59:00Vertical Harveys for personal injury law.
60:00John's pick: Send Cut Send, a bootstrap company allowing engineers to quickly get custom parts from CAD files.
61:01Send Cut Send's role in re-industrialization, speed, and ease of use, scaled to over $100M revenue.
62:01Founder Jim's background (landing page company to hard tech) and bootstrap success.
63:05The benefits of a bootstrapped, profitable business (no dilution, healthy growth).
64:07Sam's bonus pick: Column Bank, founded by Plaid's founder, owning a bank and serving fintech companies.
66:09Column Bank's strategy of eating up the bottom two layers of the banking-as-a-service stack.
67:10The advantage of joining a company led by a founder with "deep deep deep deep experience" like Plaid's founder.
68:14Discussion about TBPN's brand evolution from "Technology Brothers" to "TBPN" for professional optics.

💬 Notable Quotes

"The biggest mistake that people make is not going with an obvious winner because it's already in the multiple billions and it just looks like, okay, what what's the potential upside from here and and that's just been wrong so many times in the last uh 10 years."
"There's no bonus points for difficulty in life, in the game of business. Like, sometimes the best companies are just hidden in plain sight. They're right in front of you."
"If you believe in space, if you believe that, you know, launch costs are going to continue to fall, it's going to get cheaper and cheaper, then there's like this interesting trend that you're on the frontier of."
"Risk and uncertainty are two different words and most investors uh don't understand that."

📚 Books Mentioned

How to Get Rich by Felix Dennis
Amazon →

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