Topic Guide
What Is Communication strategy?
Communication strategy is a subject covered in depth across 2 podcast episodes in our database. Below you'll find key concepts, expert insights, and the top episodes to listen to — all distilled from hours of conversation by leading experts.
Key Concepts in Communication strategy
Alpha handshake
A specific type of aggressively firm handshake used by individuals to assert dominance or project an 'alpha male' persona. The episode uses this as a prime example of a social script that can be openly addressed.
Social scripts
Unspoken, often subconscious, behavioral patterns or expectations that guide social interactions. The episode argues that identifying and surfacing these scripts can diminish their power and increase one's own control over a situation.
Calling out the quiet part out loud
A communication strategy where one directly verbalizes the unspoken intention or hidden script behind another person's behavior. This act aims to disarm the individual, lessen the script's power, and increase awareness for both parties.
Ai doomerism as a fundraising tactic
This concept describes the strategy employed by some AI entrepreneurs to raise venture capital by emphasizing apocalyptic scenarios, such as widespread job destruction or AI sentience. Chamath Palihapitiya highlights that this approach has been successful in attracting billions in investment but is unsustainable without revenue traction and contributes to inconsistent public messaging.
What Experts Say About Communication strategy
- 1.Openly calling out subtle social scripts, like an overly aggressive handshake, can disarm the person attempting to assert dominance.
- 2.Surfacing an unconscious 'social script' lessens its power in a situation, giving the person who calls it out more control.
- 3.Making both parties aware of a hidden script temporarily breaks the other person's intention, such as a 'desire to be the alpha male.'
- 4.Any script that is pushed down and left unaddressed will hold more power over individuals and interactions.
- 5.The strategy of 'saying the quiet part out loud' is presented as a tool for increasing awareness rather than a direct confrontational tactic.
- 6.AI is currently less popular than the internal combustion engine (ICE) due to industry leaders' communication failures.