Topic Guide
What Is Marketing?
Marketing is a subject covered in depth across 6 podcast episodes in our database. Below you'll find key concepts, expert insights, and the top episodes to listen to — all distilled from hours of conversation by leading experts.
Key Concepts in Marketing
The mrs. maisel of appalachia
A self-proclaimed moniker used by Leanne Morgan to describe her comedic style and background. It highlights her journey as a stand-up comedian from a rural, Southern upbringing, similar to the fictional character of Midge Maisel discovering her comedic voice in an unexpected setting.
The big panty tour
The name of Leanne Morgan's touring show, which emerged after a viral social media clip about her husband Chuck Morgan at a Def Leppard concert. The name reflects her honest, self-deprecating humor about aging and everyday life, resonating with her audience and becoming a hallmark of her brand.
Netflix as a 'stamp of legitimacy'
Leanne Morgan's perspective on the impact of her Netflix specials on her career. She views Netflix's acquisition and promotion of her standup as a crucial validation that transformed her from an artist struggling to sell tickets in clubs to a recognized and successful national comedian.
Processing fluency
This refers to a name's ease of cognitive processing. It means a name is not only pronounceable but also contains something understandable and 'surprisingly familiar' that the brain can grasp quickly, allowing it to grab and hold attention rather than being discarded due to mental friction.
Asymmetric advantage
The core goal of a 'right name.' It refers to creating a strategic lead or disproportionate market advantage that a brand can leverage over competitors. Names like Impossible and Swiffer achieve this by being distinct and impactful, contributing significantly to their market success.
Creative curiosity
Lexicon Branding's proprietary process for name generation. It combines rigorous, logical investigation (analyzing market landscape, product features, consumer needs, defining objectives) with speculative 'treasure hunting' for seemingly irrelevant connections (e.g., Greek roots, aerodynamics) to find unexpected and original naming angles.
What Experts Say About Marketing
- 1.Comedian Leanne Morgan's career, after 20 years of standup, experienced a massive breakthrough at age 60, propelled by her authentic social media presence that connected with an often-ignored audience.
- 2.Morgan's Netflix specials, "I'm Every Woman" and "Unspeakable Things," both reached the top 10, demonstrating the broad appeal of her relatable, observational humor.
- 3.Social media played a crucial role in her discovery, as viral clips—such as her comedic take on a Def Leppard and Journey concert—increased her standup attendance and caught the attention of major platforms like Netflix.
- 4.Despite previous setbacks, including a writers' strike derailing an earlier TV deal, Morgan's persistence led to a sitcom with Chuck Lorre, fulfilling a lifelong dream of being in show business.
- 5.Morgan's family, including her husband Chuck Morgan and her three children, are central to her comedy and even participate in her specials, introducing her on stage.
- 6.She emphasizes that women of a certain age can still achieve significant career milestones, stating, "I'm smarter than I've ever been, I'm better at my craft. It took me 20 years to figure out how to do this."